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Why we say cheese for photos

Duration0 hours
Modules7
ForGeneral public, lifelong learners
Video1-2min
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Course outline

Module 1 Module 1: The Origin of Saying Cheese

The Origin of Saying Cheese

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. What is the most commonly cited origin of saying 'cheese' when having your photo taken?
  • A. It was a trademark slogan used by early camera manufacturers
  • B. Early photographers used it to make subjects smile, since the word stretches the mouth into a grin ✓
  • C. It comes from a French photography contest held in the 1800s
  • D. It was required by law for official government portraits

Why: Saying 'cheese' stretches the lips into a natural-looking smile, which helped photographers capture pleasant expressions, especially when subjects had to hold still for long exposures.

Q2. Why were early photographic subjects often told to avoid smiling?
  • A. Smiling was considered rude in most societies at the time
  • B. Long exposure times made it hard to hold a smile, so a neutral face looked more natural and stable ✓
  • C. Early cameras could only capture black-and-white images of serious faces
  • D. Photographers believed smiles caused blurry images due to facial movement only

Why: Early photography required exposure times of several seconds or even minutes. Holding a smile for that long looked strained, so subjects typically kept a neutral or serious expression.

Q3. Which word was historically used before 'cheese' to encourage a smile in photos?
  • A. Smile
  • B. Click
  • C. Cheese, but the older phrase 'Say Whiskey' was also common in some regions ✓
  • D. Focus

Why: Various phrases were used over time, and some accounts mention alternatives such as 'whiskey,' which also forces the mouth into a smile shape. 'Cheese' became the most popular and lasting choice.

Q4. Why does the word 'cheese' work well for encouraging a smile?
  • A. It is a happy word with positive emotional meaning in every language
  • B. Its pronunciation pulls the corners of the mouth outward into a smile-like shape ✓
  • C. Cameras were designed to respond to the sound of the word
  • D. It causes a reflex that widens the eyes, making the photo brighter

Why: Pronouncing the long 'ee' sound stretches the lips horizontally, mimicking the shape of a smile, which produces a natural-looking expression.

Q5. In what way did 'saying cheese' become widely popular?
  • A. It was adopted through the spread of portrait studios and later amateur snapshot photography ✓
  • B. It was introduced in a 1950s television commercial for a film company
  • C. It was mandated by the first international photography convention in 1900
  • D. It was popularized by a famous painter who used the phrase in his studio

Why: As portrait studios and later inexpensive handheld cameras spread photography to everyday people, the habit of saying 'cheese' spread along with them and became a cultural convention.

Module 2 Module 2: Smiling Before Cameras: A Brief History

Smiling Before Cameras: A Brief History

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. What is the most commonly cited reason people say 'cheese' when posing for a photograph?
  • A. Cheese was once a luxury food that photographers used as a reward for sitting still
  • B. The 'ee' sound forces the lips into a wide, smile-like shape ✓
  • C. Early cameras were powered by a cheese-based chemical solution
  • D. Photographers in the 1800s required subjects to say a food word to measure breath

Why: Saying 'cheese' stretches the lips horizontally and lifts the cheeks, producing a natural-looking smile. The long 'ee' vowel encourages this shape, which is why it became a popular prompt for photos.

Q2. Why did early photography subjects typically not smile in portraits?
  • A. Smiling was considered rude in the 19th century
  • B. Long exposure times made holding a smile difficult and blurry ✓
  • C. Cameras were banned from capturing facial expressions
  • D. Photographic film could not record teeth accurately

Why: Early photographic processes, such as daguerreotypes, required exposures lasting many seconds to minutes. Subjects held still with neutral faces, since a sustained smile would look strained and a fleeting one would blur.

Q3. Which early photography process is known for requiring very long exposure times?
  • A. Digital sensor capture
  • B. Instant Polaroid film
  • C. The daguerreotype ✓
  • D. Smartphone HDR photography

Why: The daguerreotype, introduced in 1839, required subjects to remain still for lengthy exposures, often several minutes in early versions. This made expressive faces like smiles impractical.

Q4. How did the speed of photographic film and cameras change smiling in portraits?
  • A. Faster exposures made it easier to capture spontaneous smiles, and smiling became more common ✓
  • B. Faster exposures made smiling illegal in studio portraits
  • C. Faster exposures had no effect on how people posed
  • D. Faster exposures caused people to stop being photographed entirely

Why: As shutter speeds and film sensitivity improved over the late 1800s and 1900s, photographers could capture brief expressions. Smiles gradually became accepted and eventually expected in snapshots.

Q5. What is the main purpose of a verbal cue like 'cheese' during a photo session?
  • A. To alert the camera's autofocus system
  • B. To help the subject relax and produce a natural-looking smile at the moment of capture ✓
  • C. To signal the photographer to change lighting
  • D. To record audio alongside the image

Why: Cues like 'cheese' give subjects a brief prompt that triggers a smile right as the shutter clicks. This helps produce a consistent, pleasant expression rather than a stiff or uncertain one.

Module 3 Module 3: Why Cheese? The Science of the Word

Why Cheese? The Science of the Word

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. Why do many people say "cheese" when having their photo taken?
  • A. Because the word forces the mouth into a shape that resembles a smile
  • B. Because the long "ee" sound stretches the lips into a smile-like position ✓
  • C. Because cheese was historically used as a reward for children who sat still for portraits
  • D. Because the word is required by law in professional photography studios

Why: The vowel sound in "cheese" (the long "e") pulls the corners of the lips outward and back, creating a smile-like shape. This is why it became a popular prompt for photographs.

Q2. Which of these is the best explanation for the origin of saying "cheese" for photos?
  • A. It began with 19th-century portrait photographers who sold cheese at their studios
  • B. It developed in the early 20th century as a way to produce natural-looking smiles in photos ✓
  • C. It was invented by a famous film director in Hollywood during the 1950s
  • D. It comes from a tradition in which families ate cheese together before every portrait

Why: The practice grew popular in the early 1900s, when photographers wanted subjects to smile naturally. Saying "cheese" became a common technique to achieve this, though the exact origin is not firmly documented.

Q3. What does the word "cheese" have in common with the word "smile" in terms of photography prompts?
  • A. Both words are spoken with the lips pulled back, producing a visible smile ✓
  • B. Both words contain the same number of letters, which helps timing
  • C. Both are words that photographers were required to use in their contracts
  • D. Both words originated in the same European language

Why: Words like "cheese" and "smile" involve lip positions that stretch the mouth outward. Speaking them tends to produce a smile on the face, which makes them effective prompts for photos.

Q4. Why might a photographer prefer a word with a long vowel sound like "cheese" over a word with a short vowel sound like "cat"?
  • A. Long vowels make the camera shutter open more slowly
  • B. Long vowels are easier to say clearly and hold the lips in a stretched position ✓
  • C. Short vowels are banned in photography because they sound too harsh
  • D. Short vowels cause the subject to blink at the moment of the photo

Why: Long vowels like the "ee" in "cheese" are held for longer, keeping the lips stretched into a smile shape during the moment the photo is taken. Short vowels do not hold the lips in this position.

Q5. Which other common photo prompt works in a similar way to "cheese"?
  • A. "Freeze", because it makes the subject hold still
  • B. "Ready", because it signals the photographer is prepared
  • C. "Click", because it imitates the sound of the shutter
  • D. "Say whiskey", because the ending sound naturally widens the mouth into a smile ✓

Why: "Whiskey" is used in the same way as "cheese" because the "ee" ending pulls the lips wide into a smile. Its popularity as a prompt comes from the same phonetic principle.

Module 4 Module 4: How Early Photographers Got People to Smile

How Early Photographers Got People to Smile

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. Which word did photographers traditionally encourage subjects to say to produce a smile?
  • A. Smile
  • B. Cheese ✓
  • C. Click
  • D. Light

Why: Photographers often asked subjects to say 'cheese' because the shape of the mouth when saying it naturally pulls the lips into a smile-like expression.

Q2. Why did early photographers have difficulty getting people to smile in photos?
  • A. Cameras could not capture facial expressions
  • B. Long exposure times required subjects to hold still for extended periods
  • C. Smiling was considered illegal in most countries
  • D. Film was too sensitive to light

Why: Early photographic processes needed exposure times lasting many seconds or even minutes, so a smile would look strained or fade into a blur if held too long.

Q3. What was the general social attitude toward smiling in 19th-century portraits?
  • A. Smiling was seen as vulgar or undignified for formal portraits
  • B. Smiling was required by law
  • C. Smiling was encouraged to show wealth
  • D. Smiling was only allowed for children

Why: Many 19th-century portraits show stern, serious faces because a solemn expression was associated with dignity, respectability, and seriousness.

Q4. Which technological change made it easier to capture smiling faces in photographs?
  • A. The invention of color film
  • B. The development of faster shutters and dry-plate photography
  • C. The use of flash powder indoors
  • D. The introduction of digital sensors

Why: Faster shutter speeds and dry-plate photography dramatically reduced exposure times, allowing subjects to relax their expressions without blurring.

Q5. Who popularized the Kodak camera and the idea of casual snapshots, helping make smiling more common in photos?
  • A. Louis Daguerre
  • B. George Eastman
  • C. Thomas Edison
  • D. Joseph Niepce

Why: George Eastman introduced affordable, easy-to-use cameras like the Kodak in the late 1880s, encouraging casual snapshots of everyday life, including smiling moments.

Module 5 Module 5: Facial Expressions and the Camera Lens

Facial Expressions and the Camera Lens

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. Which word is traditionally said by photographers to get subjects to smile for a photo?
  • A. Smile
  • B. Cheese ✓
  • C. Click
  • D. Say Hello

Why: Saying 'cheese' causes the mouth to stretch into a wide, smile-like shape, which tends to produce a natural-looking smile in photographs.

Q2. Why does the word 'cheese' help people smile in photos?
  • A. It reminds people of their favorite food
  • B. The shape the mouth makes when saying it resembles a smile
  • C. It makes the camera flash less bright
  • D. It relaxes the eyes so they do not blink

Why: Pronouncing 'cheese' stretches the lips horizontally and lifts the corners of the mouth, mimicking the shape of a smile.

Q3. Which part of the face is most affected when someone says 'cheese' to pose for a photo?
  • A. The forehead
  • B. The ears
  • C. The mouth and lips
  • D. The chin

Why: The lips and mouth muscles move the most when saying 'cheese,' pulling the corners of the mouth upward and outward into a smile.

Q4. Why do many people appear to have a forced or unnatural smile in photos?
  • A. They are always uncomfortable with cameras
  • B. They consciously pose their smile instead of letting it form naturally from genuine emotion
  • C. Cameras only capture smiles with teeth showing
  • D. Their eyes are closed during the photo

Why: A posed smile often lacks the eye-crinkling and cheek movement of a genuine smile, because it is controlled by the mouth rather than arising from real emotion.

Q5. Which of these is a more natural alternative to saying 'cheese' for photos?
  • A. Telling a joke or a funny story right before the shot
  • B. Asking the subject to frown
  • C. Holding a completely still expression
  • D. Covering the face with the hands

Why: Sharing a joke or story triggers genuine laughter and emotion, producing authentic smiles that involve the eyes as well as the mouth.

Module 6 Module 6: Cultural Variations: Saying Cheese Around the World

Cultural Variations: Saying Cheese Around the World

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. What is the most common English phrase people say to prompt a smile for a photo?
  • A. Smile wide
  • B. Say cheese ✓
  • C. Look here
  • D. Hold still

Why: 'Say cheese' is the classic phrase used in English-speaking countries. Saying the word 'cheese' stretches the lips into a smile-like shape, which helps people look natural and happy in photos.

Q2. Why does the word 'cheese' produce a smile when spoken?
  • A. It makes people think of food they like
  • B. The 'ee' sound pulls the corners of the mouth outward and upward ✓
  • C. It relaxes the jaw completely
  • D. It causes the eyes to widen

Why: The long 'ee' vowel sound in 'cheese' requires the lips to spread horizontally, which mimics the shape of a smile. This is why it works so well as a photo prompt.

Q3. Which language is associated with saying a word meaning 'whisky' or 'drink' to get a smile in photos?
  • A. Japanese, with 'pikachu'
  • B. French, with 'ouistiti'
  • C. Spanish, with 'patata' ✓
  • D. Italian, with 'pizza'

Why: In Spanish-speaking regions, people often say 'patata' (potato) before photos. The word has a similar lip-spreading effect to 'cheese' in English. Note that the examples offered here are just illustrations of how different cultures use different words.

Q4. In Japan, a common photo prompt is saying 'pikachu' or a similar word. What is the main reason this works?
  • A. It is a popular word in Japanese
  • B. The vowel sounds naturally create a smiling mouth shape ✓
  • C. It is required by photography law
  • D. It helps the camera focus faster

Why: Many photo prompts around the world work because the sounds of the words pull the lips into a smile. The specific word matters less than the mouth shape it creates.

Q5. What is the main purpose of saying a word like 'cheese' before a photo is taken?
  • A. To test the microphone on the camera
  • B. To help subjects relax and form a natural smile ✓
  • C. To signal the photographer to start a timer
  • D. To warm up the speakers

Why: A prompt word helps people relax and produce a natural-looking smile at the moment the shutter clicks, which is more pleasing than a forced or stiff expression.

Module 7 Module 7: From Cheese to Selfies: Modern Photo Habits

From Cheese to Selfies: Modern Photo Habits

Introduction

Core content I

Core content II

Core content III

Summary

Further learning

Knowledge check

Q1. What is the main reason people traditionally say 'cheese' when having their photo taken?
  • A. Cheese is the favorite food of most photographers
  • B. Saying 'cheese' makes the mouth form a smile-like shape, which looks natural in photos ✓
  • C. Early cameras required a special cheese-scented chemical to work
  • D. It is a tradition from ancient Greek portrait painting

Why: Saying 'cheese' stretches the lips into a wide, smile-like shape, which helps produce a pleasant, natural-looking expression in photographs.

Q2. Why did early photography subjects often appear serious or unsmiling in old photos?
  • A. Smiling was considered illegal in the 1800s
  • B. Long exposure times made it difficult to hold a smile still, and smiles were seen as unseemly for formal portraits ✓
  • C. Cameras could only capture black and white images
  • D. Photographers preferred dark moods in their work

Why: Early cameras needed exposure times of many seconds or even minutes, so holding a smile was hard, and formal portraiture of the era favored a dignified, composed look.

Q3. Which phrase became a popular alternative to 'cheese' in photos taken in the 20th century?
  • A. Say 'pickles' or 'sweet potato' ✓
  • B. Say 'click'
  • C. Say 'focus'
  • D. Say 'freeze'

Why: Words like 'pickles' and 'sweet potato' also force the mouth into a smile-like shape and became common alternatives to 'cheese.'

Q4. How did the rise of selfies change the way people pose for photos?
  • A. People stopped smiling entirely in photos
  • B. People began holding the camera at arm's length and often angle their faces to find flattering poses ✓
  • C. Selfies require people to wear masks
  • D. Selfies are always taken with a tripod and timer

Why: Selfies are typically taken with an arm-length camera, leading people to experiment with angles, lighting, and expressions to find the most flattering pose.

Q5. What modern feature on smartphones helps people choose the best photo among several shots taken quickly?
  • A. Burst mode, which captures a rapid series of images ✓
  • B. Airplane mode
  • C. Dark mode
  • D. Screen lock

Why: Burst mode takes many photos in quick succession, letting people pick the one where their expression and pose look best.

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