Course outline
Module 1
Module 1: Topic 1
Topic 1
Knowledge check
Q1. What was the first social media platform that allowed users to create public profiles and connect with others?
- A. Facebook
- B. Friendster ✓
- C. MySpace
- D. Twitter
Why: Friendster was one of the earliest social media platforms that allowed users to create public profiles and connect with others, launching in 2002.
Q2. Which of the following is considered the first social networking site?
- A. LinkedIn
- B. Xing
- C. Six Degrees ✓
- D. Bebo
Why: Six Degrees is widely considered the first social networking site, launched in 1997.
Q3. In what year was Facebook founded?
- A. 2004 ✓
- B. 2002
- C. 2006
- D. 2000
Why: Facebook was founded in 2004 by Mark Zuckerberg and his colleagues at Harvard University.
Q4. Which of the following platforms was launched first?
- A. Twitter
- B. Instagram
- C. LinkedIn ✓
- D. Snapchat
Why: LinkedIn was launched in 2003, making it the earliest among the listed platforms.
Q5. What was the original name of the social media platform now known as Twitter?
- A. Twttr ✓
- B. Twittr
- C. Titter
- D. Twit
Why: Twitter was originally called Twttr when it was launched in 2006.
Module 2
Module 2: Topic 2
Topic 2
Knowledge check
Q1. What was the first social media platform?
- A. Facebook
- B. Six Degrees ✓
- C. Twitter
- D. LinkedIn
Why: Six Degrees was the first social media platform, launched in 1997.
Q2. Which social media platform was launched in 2004?
- A. Twitter
- B. Facebook ✓
- C. LinkedIn
- D. Instagram
Why: Facebook was launched in 2004 by Mark Zuckerberg.
Q3. What feature did Twitter introduce in 2006?
- A. Direct messaging
- B. Retweets
- C. Hashtags
- D. Tweets with 140 characters ✓
Why: Twitter introduced the 140-character limit for tweets in 2006.
Q4. Which company acquired Instagram in 2012?
- A. Facebook ✓
- B. Twitter
- C. LinkedIn
- D. Google
Why: Facebook acquired Instagram in 2012 for $1 billion.
Q5. When was TikTok launched?
- A. 2016 ✓
- B. 2017
- C. 2018
- D. 2019
Why: TikTok was launched in 2016 under the name Douyin by ByteDance.
Module 3
Module 3: Topic 3
Topic 3
Knowledge check
Q1. What was the first social media platform that allowed users to create personal profiles and connect with others?
- A. Facebook
- B. Friendster ✓
- C. MySpace
- D. Twitter
Why: Friendster was one of the earliest social media platforms that allowed users to create personal profiles and connect with others, launching in 2002.
Q2. Which of the following is considered the first microblogging platform?
- A. Facebook
- B. Twitter ✓
- C. LinkedIn
- D. Flickr
Why: Twitter is considered the first microblogging platform, launched in 2006, allowing users to post short messages called tweets.
Q3. What was the primary purpose of LinkedIn when it was first launched?
- A. To connect with friends
- B. To share photos and videos
- C. To create a professional network ✓
- D. To find entertainment
Why: LinkedIn was launched in 2003 with the primary purpose of helping users create a professional network and connect with colleagues and potential employers.
Q4. Which social media platform became popular for sharing short-form videos and is now owned by Meta?
- A. Instagram ✓
- B. TikTok
- C. Snapchat
- D. YouTube Shorts
Why: Instagram became popular for sharing short-form videos and is now owned by Meta, which acquired it in 2012.
Q5. What year did Facebook launch, making it one of the most influential social media platforms in the world?
- A. 2004 ✓
- B. 2006
- C. 2008
- D. 2010
Why: Facebook was launched in 2004 by Mark Zuckerberg and his classmates at Harvard University, and it has since grown into one of the most influential social media platforms.
Module 4
Module 4: Topic 4
Topic 4
Knowledge check
Q1. What was the first social media platform?
- A. Facebook
- B. Six Degrees ✓
- C. Twitter
- D. LinkedIn
Why: Six Degrees was the first social media platform, launched in 1997.
Q2. Which social media platform was launched in 2004?
- A. Twitter
- B. Facebook ✓
- C. Instagram
- D. LinkedIn
Why: Facebook was launched in 2004 by Mark Zuckerberg.
Q3. What feature did Twitter introduce that became a key part of its identity?
- A. Private messaging
- B. Short text messages (tweets) ✓
- C. Photo sharing
- D. Video streaming
Why: Twitter introduced the concept of short text messages, known as tweets, which became central to its platform.
Q4. Which of the following is a microblogging site?
- A. Facebook
- B. LinkedIn
- C. Twitter ✓
- D. Pinterest
Why: Twitter is a microblogging site where users post short messages called tweets.
Q5. When was Instagram launched?
- A. 2008
- B. 2010 ✓
- C. 2012
- D. 2014
Why: Instagram was launched in 2010 by Kevin Systrom and Mike Krieger.
Module 5
Module 5: Topic 5
Topic 5
Knowledge check
Q1. What was the first social media platform to allow users to share short text updates?
- A. Facebook
- B. Twitter ✓
- C. LinkedIn
- D. MySpace
Why: Twitter was the first social media platform to allow users to share short text updates, initially limited to 140 characters.
Q2. Which company acquired Instagram in 2010?
- A. Facebook ✓
- B. Google
- C. Microsoft
- D. Yahoo
Why: Facebook acquired Instagram in 2010 for $1 billion.
Q3. What was the primary purpose of LinkedIn when it was launched in 2003?
- A. To share personal photos
- B. To connect with friends
- C. To build professional networks ✓
- D. To share videos
Why: LinkedIn was launched in 2003 with the primary purpose of helping users build professional networks and find job opportunities.
Q4. Which of the following is a microblogging platform?
- A. Facebook
- B. LinkedIn
- C. Twitter ✓
- D. Reddit
Why: Twitter is a microblogging platform, known for its short message format.
Q5. What year was Facebook launched?
- A. 2004 ✓
- B. 2005
- C. 2006
- D. 2007
Why: Facebook was launched in 2004 by Mark Zuckerberg and his classmates at Harvard University.
Module 6
Module 6: Topic 6
Topic 6
Knowledge check
Q1. What was the first social media platform?
- A. Facebook
- B. Six Degrees ✓
- C. Twitter
- D. LinkedIn
Why: Six Degrees was the first social media platform, launched in 1997.
Q2. Which social media platform was launched in 2004?
- A. Twitter
- B. Facebook ✓
- C. Instagram
- D. Snapchat
Why: Facebook was launched in 2004 by Mark Zuckerberg.
Q3. What is the primary function of LinkedIn?
- A. Social networking for friends
- B. Professional networking ✓
- C. Sharing photos and videos
- D. Finding romantic partners
Why: LinkedIn is primarily used for professional networking and career development.
Q4. Which platform is known for short-form video content?
- A. Facebook
- B. Twitter
- C. Instagram
- D. TikTok ✓
Why: TikTok is known for its short-form video content, typically under 60 seconds.
Q5. When was Twitter launched?
- A. 2006 ✓
- B. 2007
- C. 2008
- D. 2009
Why: Twitter was launched in 2006 as a microblogging platform.
Module 7
Module 7: Topic 7
Topic 7
Knowledge check
Q1. What was the first social media platform?
- A. Facebook
- B. Six Degrees ✓
- C. Twitter
- D. LinkedIn
Why: Six Degrees was the first social media platform, launched in 1997.
Q2. Which social media platform was launched in 2004?
- A. Twitter
- B. Facebook ✓
- C. Instagram
- D. LinkedIn
Why: Facebook was launched in 2004 by Mark Zuckerberg.
Q3. Which of the following is a microblogging platform?
- A. Facebook
- B. LinkedIn
- C. Twitter ✓
- D. Reddit
Why: Twitter is a microblogging platform where users post short messages called tweets.
Q4. Which social media platform is known for sharing photos and videos?
- A. Facebook
- B. Twitter
- C. Instagram ✓
- D. LinkedIn
Why: Instagram is primarily known for sharing photos and videos.
Q5. When was TikTok launched?
- A. 2016 ✓
- B. 2012
- C. 2018
- D. 2020
Why: TikTok was launched in 2016 under the name Douyin in China.